Successful Pressure Strategy

Oxfam used YouTube to bring Starbucks to the table. they ended up having a YouTube video-dialogue over Starbucks’ attempted trademarking of the name “Sidamo” which is that name of a province where coffee is produced in Ethiopia. Check the rest of this post, watch the video , and learn how you could use the same [...]

Leer publicación completa »

brooklyn redux

A second entry — because I’m traveling. What struck me most last night was how real everyone was with one another. When the team was chosen for the next Jornada, everyone was enthused and incredibly supportive. Obviously this community has been together and is experienced in welcoming new members. I can imagine that conversations continued [...]

Leer publicación completa »

brooklyn nights

Had the pleasure last night of being with about 150 (mas o menos) Latino YAs in Brooklyn last night. They are the current incarnation of a 40 year old youth movement called “Jornada.” Their motto is “Youth evangelizing youth!” The evening consisted of the celebration of the Eucharist, followed by a meeting that was related [...]

Leer publicación completa »